How to Track Shopify External Checkout with GA4 Cross-Domain Tracking
Don’t Let Your Analytics Stop at Checkout Imagine investing heavily in Google Ads, Meta campaigns, influencer marketing, and SEO to bring shoppers to your Shopify store.Your customer browses products, adds items to the cart, clicks Checkout, and is redirected to an external payment page.The purchase is completed successfully.Yet when you open Google Analytics the next morning,…